STEP 1: Initial Meeting
Discussion on the company, it's product, values, and goals of rebranding.
Descriptors and attributes were established that would be translated into visual cues in the logo.
Ready to take the next step?
STEP 2: Research & Development
Research revealed the majority of the target demographic (64%) is 35 years or older and female (56%), with college experience (79%) and that many consumers are now looking to incorporate CBD into their wellness regimen.
A stylescape was developed to guide the look and feel of the brand.
Concepts for the logo mark were explored which incorporated:
the shape of a wave (representing the client's Hawaiian roots)
a diamond (symbol of light, clarity, premium)
plant leaf and flower shapes (organic nature)
To create a peaceful, balanced brand style that instills trust, matches the price point of the product, and reflects the indigenous feel of the tropical home of the company. It was vital that the mark work well on everything from a 1 oz. dropper label to large signage. The client also expressed a desire to include a yin-yang symbol, ocean wave, sun, and plant in the logo.
STEP 3: The Solution
The final chosen logomark was applied to bottle labels, tin labels, brochures, and signage and has effectively positioned the company as a quality competitive brand.
The company has since expanded it's line of products to include spa and wellness products.
Aloha Hemp, a Hawaii-based company specializing in premium quality CBD oil.
An increasingly competitive market for CBD and hemp products was diluting the business' ability to stand out and connect with customers.
To rebrand the business and products so that they resonated with their target customer and positioned their product competitively in the market.
Research & discovery on competitors and target market
Branding design strategy establishing company attributes and style direction
Design assets development
Label and brochure design
Signage and large format graphics for booth display