Brand Personality Archetypes Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping others, or a wise Sage with a wealth of knowledge and experience to share, brand personality archetypes are the key to unlocking your business’s unique identity. Not sure which archetype fits your brand yet? Don’t worry. That’s the fun part. You can start by taking my Brand Personality Archetype Quiz . It helps you q

The Quick Quack Car Wash Mascot, Quackals. For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is Quackalton Duckswell, but most of us know him as "Quackals." I spent many a day illustrating the fluffy duck in all sorts of costumes and predicaments. From Quackals dressing up as Shakespeare's Hamlet to driving on long road trips with a heavily packed car to hosting a vegetarian Thanksgiving dinner wit

When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...

What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.

Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles (ask me how I know.) Anything you don't want to fall over or die needs a foundation. Your business is no different. For your business to hold its own in a crowded market, it needs a foundation. What's the foundation? Brand strategy. This is where a lot of confusion starts, and where brand strategy often gets mistaken for something it’s not. I'm here to help with t