Cascade RV - A new and pre-owned RV dealership near the Tualatin area of Oregon.
The business wanted to take advantage of growth from the new market of customers that were appearing from the COVID-19 epidemic and level up their brand.
To rebrand the business to reflect a more competitive position with neighboring RV dealers.
Research & discovery on competitors and target market
Branding design strategy establishing company attributes and style direction
Social assets development
Identity Summary document
Stickers and business cards
Cascade RV's Original Logo
Case Study - Cascade RV
STEP 1: Initial Phone Meeting
Discussion about company history, market, customers, and the pivot the company was making.
Descriptors and attributes were established that would be translated into visual cues in the logo.
To create a logo that not only reflected the current growth and goals of the company, but would stand the test of time, resonate with a new target market, and allow for future expansion.
STEP 2: Research & Development
Research revealed that the largest percentage of the demographic in this industry is between the age of 45-54 however this demographic was shifting to a younger generation of camping enthusiasts due to the changes caused by the pandemic and overall economy.
Concepts for the logo mark were explored which incorporated:
badge type logo
mountain roof sport logo
mountain trailer logo
STEP 3: The Solution
The final chosen logo reflects the company's reputable and competitive edge and was developed with the added versatility of a "mark within a mark" that could be used as a supporting asset in marketing material. The logo can withstand the test of time and grow with the company.
Ready to take the next step?