CLIENT
Cascade RV - A new and pre-owned RV dealership near the Tualatin area of Oregon.
CHALLENGE
The business wanted to take advantage of growth from the new market of customers that were appearing from the COVID-19 epidemic and level up their brand.
OBJECTIVE
To rebrand the business to reflect a more competitive position with neighboring RV dealers.
SERVICES PROVIDED
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Research & discovery on competitors and target market
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Branding design strategy establishing company attributes and style direction
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Logo development
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Social assets development
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Identity Summary document
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Stickers and business cards

Cascade RV's Original Logo
Case Study - Cascade RV
THE PROCESS
Trust
Reputable
Casual
Outdoor
Fun
Family
Company Descriptors/Attributes
STEP 1: Initial Phone Meeting
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Discussion about company history, market, customers, and the pivot the company was making.
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Descriptors and attributes were established that would be translated into visual cues in the logo.
THE CHALLENGE
To create a logo that not only reflected the current growth and goals of the company, but would stand the test of time, resonate with a new target market, and allow for future expansion.
STEP 2: Research & Development
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Research revealed that the largest percentage of the demographic in this industry is between the age of 45-54 however this demographic was shifting to a younger generation of camping enthusiasts due to the changes caused by the pandemic and overall economy.
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Concepts for the logo mark were explored which incorporated:
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badge type logo
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mountain roof sport logo
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mountain trailer logo
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STEP 3: The Solution
The final chosen logo reflects the company's reputable and competitive edge and was developed with the added versatility of a "mark within a mark" that could be used as a supporting asset in marketing material. The logo can withstand the test of time and grow with the company.






Ready to take the next step?