CLIENT

Cascade RV - A new and pre-owned RV dealership near the Tualatin area of Oregon.

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CHALLENGE
The business wanted to take advantage of growth from the new market of customers that were appearing from the COVID-19 epidemic and level up their brand.

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OBJECTIVE
To rebrand the business to reflect a more competitive position with neighboring RV dealers.

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SERVICES PROVIDED

• Research & discovery on competitors and target market

• Branding design strategy establishing company attributes and style direction

• Logo development

• Social assets development

• Identity Summary document

• Stickers and business cards

THE PROCESS

Company Descriptors/Attributes

STEP 1: Initial Phone Meeting

• Discussion about company history, market, customers, and the pivot the company was making.

• Descriptors and attributes were established that would be translated into visual cues in the logo.

THE CHALLENGE

To create a logo that not only reflected the current growth and goals of the company, but would stand the test of time, resonate with a new target market, and allow for future expansion.

STEP 2: Research & Development
 

• Research revealed that the largest percentage of the demographic in this industry is between the age of 45-54 however this demographic was shifting to a younger generation of camping enthusiasts due to the changes caused by the pandemic and overall economy. 

• Concepts for the logo mark were explored which incorporated:

  • badge type logo

  • mountain roof sport logo

  • mountain trailer logo

STEP 3: The Solution

The final chosen logo reflects the company's reputable and competitive edge and was developed with the added versatility of a "mark within a mark" that could be used as a supporting asset in marketing material. The logo can withstand the test of time and grow with the company.