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Lets Intentionally Craft Your Brand’s Next Chapter

Get my Free Rebrand Checklist below

Ready for a change? Whether it's a bold rebrand or refreshing an already meaningful identity, we're on this journey together. I specialize in creating strategic logos and brand identities that truly reflect the heart of your outdoor, health, or wellness business. Let's build a brand that not only moves the needle but expresses who you truly are.

Just want the free download? Get it here.

Why Schedule a Discovery Call?

No Pressure.

An open conversation about your goals.

Strategic Insight.

Leverage design and business strategy together for your brand.

Tailored Approach.

Discover how bespoke branding uniquely elevates your business.

Success Stories & Testimonials


There are a lot of graphic designers out there. You can submit bids and find the cheapest one available. Or you could hire someone like Krista that understands it's not enough for your branding to look good. She will make sure her designs are tailored to your target demographics and convey the traits of your product or service. Krista did that very well. Her service was also impeccable!

~ James Goldstein


Our brand strategy meeting really got me thinking about what I want to accomplish with my business. I loved your enthusiasm with our responses. It encouraged me to really open up and not be fearful of a wrong answer or silly thought. The Mad Libs approach to the vision section was a super cool and playful way to get at an important exercise. Krista, you do a wonderful job explaining the process and are very knowledgeable with a depth of experience.

~ Mary Grebitus


We were looking for a Designer to re-brand our Aloha Hemp CBD business and she nailed it! She went into every detail from researching our competition, market analysis, target demographics, key emotions, words, color exploration, custom artwork, and more! She also met our deadlines along the way. We look forward to continued projects with her.

~ Gail Pugh

Case Studies - Bespoke Logos and Brand Identities

Hi! I'm Krista. I'm a strategic brand identity designer with over 25 years working with businesses like yours. I focus on creating compelling brand identities for the outdoor recreation and wellness sectors. Combining aesthetic excellence with strategic insight based on Who You Are, What You Do, Who You Help, and Why It Matters, I ensure your brand not only looks exceptional but drives business results.

If you're looking to invest in your brand's future with a design that truly reflects your business, it's time to start the conversation.

Prefer email? Reach out to me so we can schedule our chat.

Get Your Interactive Rebranding Checklist

Jumpstart our conversation and your branding journey with this comprehensive tool.

Want to learn more? Visit my website.

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