Krista Cavender
How To Pick a Brand Palette
When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...
Krista Cavender
- Oct 19
- 4 min
Brand Strategy, Brand Identity, and Logos - How are they different?
Photo by Marianne Bos Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the...
Krista Cavender
- Sep 28
- 4 min
The Key to Successful Marketing: Your Brand Strategy.
Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles. I know about running...
Krista Cavender
- Sep 14
- 4 min
Need to DIY Your Logo? Avoid These Top 6 Design Mistakes That Could Hurt Your Brand
If you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...
Krista Cavender
- Sep 1
- 3 min
The #1 question your business should answer before building your brand and designing your logo
Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
Brand Identity & Design Flim Flam
Krista Cavender
- Jul 26
- 3 min
What is Brand Strategy and Why Do I Need It?
…the sooner your new business realizes the shift that has happened, the bigger the competitive edge you will have. Cuz we aren’t in...