Blog Articles | Krista Cavender Branding for Small Business

Krista Cavender

Discover Your Business’ Super Power! Solving Problems. Not Just Selling Products

A business that's in it for the long haul isn't just looking for a quick sale. It's looking to make a genuine difference in its...

Krista Cavender

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Krista Cavender

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Krista Cavender

From Impressions to Impact: Can Brand Success Be Measured?

Wondering if your brand's really killing it? Learn tricks to gauge brand health and momentum over time using performance indicators.

Krista Cavender

The Ultimate Rebrand Checklist For Your Redesigned Logos

The comprehensive rebranding checklist that covers many of the touchpoints you need to consider when you rebrand your business.

Krista Cavender

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.