Krista CavenderMar 3014 minIdentity & Logo Design Small Biz8 Common Branding Mistakes Small Businesses Make and How to Avoid ThemComplete actionable steps to avoid common branding mistakes with this guide for small business owners
Krista CavenderJan 264 minIdentityOne logo can’t do it all - How having multiple logo variations can improve your brand’s image.Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and...
Krista CavenderDec 30, 20225 minIdentityUnlock Your Brand’s Secret Sauce: Find Your Brand ArchetypeWhether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...
Krista CavenderDec 13, 20225 minSmall Business DesignBring Brand Recognition to Life: How Small Businesses Can Benefit From Having a MascotFor years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is...
Krista CavenderNov 15, 20224 minIdentityHow To Pick a Brand PaletteWhen choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...
Krista CavenderDec 30, 20225 minIdentityUnlock Your Brand’s Secret Sauce: Find Your Brand ArchetypeWhether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...
