Most Frequently Asked Questions…

The Brand Explorer Workshops are online brand strategy sessions designed to give you clarity and direction. I created them out of the same process I use in my 1:1 client work, but in an accessible, self-paced format you can complete on your own — no agency required. Each module includes short videos and an interactive workbook that guide you through the same clarity process I’ve used with past clients to define Who You Are, What You Do, Who You Help, and Why It Matters.

You’ll uncover your mission and vision, define the unique value of your offerings, map out how your business transforms your customers’ lives, and get clear on your brand’s personality and why people should choose you. By the end, you’ll know what sets you apart and have practical brand messaging you can use right away in your marketing.

I designed these workshops for small business owners who feel confused about their brand or unsure how to approach a marketing strategy for small business. If your messaging feels scattered or you’re not sure how to connect with your audience, the workshops give you a clear foundation to move forward with confidence. Whether you’re rebranding or starting from scratch, if you need clarity and a stronger foundation, these workshops are for you.

That's exactly why I created these workshops. Your probably designed your logo first. You've learned what you can figure out on your own - now you need the strategic thinking that separates professional brands from DIY attempts. These workshops provide the strategic foundation before you invest in visual identity.

If you're asking this question, it probably is the right time. Most of my workshop participants came to me when something shifted - entering new markets, growth plateauing, or realizing their current brand was holding them back. The workshops meet you where you are.

I get it - you're wondering if this will actually move the needle. This is the proven process I've refined over 8 years of 1:1 client work. You'll have concrete deliverables you can implement immediately, plus the 30-day guarantee removes the risk.

The Brand Explorer Workshops give you the same foundations a strategist would but in a simple, self-paced format. Instead of a big agency process, you work through the modules at your own pace and walk away with valuable insights you can use in all of your business decisions. And if we move into designing your brand identity together, all the pieces will already be in place to create a meaningful logo for your business.

Yes. Once you have your brand strategy in place, I also offer brand identity design — your logo, visual language, and style guide. I require my clients to start with the workshops (you will get WAY MORE value from this than you think!) and then move into design so their visuals align perfectly with their strategy.

Yes. While the Brand Explorer Workshops were designed to make my process accessible to small businesses in a self-paced format, I still work with clients 1:1. If you’d like personalized guidance or need a deeper dive into your brand strategy, you can book a private engagement with me. I use the same clarity process, but tailored directly to your business.