Hiring a Graphic Designer (or Brand Designer)
What's the difference between a graphic designer and a brand designer?
Graphic designers tend to be "jack-of-all-trades" in the design industry. Many graphic designers will help you create a multitude of projects from signage, brochure layout or social media posts as well as logo design. Brand designers are graphic designers who specialize in the business/branding side of graphic design. These designers dedicate their time to learning about the business and its fundamentals like brand strategy in order to develop cohesive graphics, logos, brand assets, branding guides, illustrations, icons, and styles associated with the business or brand identity as a whole.
I’m not sure what a brand “asset” is. Can you please explain?
A brand asset is any art or specific brand detail that supports the overall style or expression of the brand. In terms of design, this could be things such as icons, illustrations, colors, fonts, video, photography, mock-ups, or even copywriting.
Will I own full rights to the logo?
Yes. When I create logos and identities they are original work and not purchased stock graphics like many cheaper designers will use so your logo will be legally your own unique mark.