STRATEGIC BRANDING
These step-by-step workshops (available as online self-paced courses) give you the clarity that makes every visual, verbal, and marketing decision easier. Work through them at your own pace, discover what makes your business unique, and finally have the confidence to show up consistently everywhere your customers find you.
"I was able to create a clear vision of my business, discovering who my target audience was. It enabled me to make progress with clear direction because I built something solid to stand on."
Dena Grace
You’ve built something meaningful, but your brand doesn’t reflect the business you’ve grown into.
Here’s what I’ve seen working with countless businesses
They jump straight into logo design without knowing their brand personality. They write website copy without clear values to guide their voice. They create marketing content that feels "off" because they haven't defined what their brand believes.
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The result? Every decision feels like a shot in the dark. Your website sounds generic. Your marketing messages don't land. You second-guess every choice because you're not sure what your brand actually stands for.
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You're not starting from scratch - you're starting from passion and experience. That's exactly why you need strategic clarity before you invest another dollar in design or marketing.
Clarity as a foundation changes everything
When you have clarity on who you are as a brand and business, everything else falls into place. Your website copy flows more naturally because you know your voice. Your visual choices feel more confident because you understand your personality. Your marketing resonates better because you're clear on how to connect to your ideal customer.
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This is the proven process I've refined over past years of brand strategy client work. Instead of guessing what makes you different, you'll know exactly what sets you apart and how to communicate it.
Curious about a client story? Watch the interview to hear exactly how Dena went from brand confusion to total clarity, and what surprised her most about the process.
Here’s exactly how it works
The same 3-step process I use with 1:1 clients​
1.
Discover
Use actionable exercises to uncover what makes you different, who desperately needs what you offer, and how to explain your value in a way that clicks with your ideal customers.
2.
Clarify
Define what to say, to whom, and why, so your message connects with the right people.
3.
Apply
Use your new clarity to guide all your brand decisions moving forward from colors to captions to marketing campaigns.
What happens next is up to you. Once you complete the workshops and have a solid brand foundation, you can tackle the visual identity yourself, work with another designer, or collaborate with me on bringing your brand to life visually.
Choose Your Starting Point
Choose from the workshops I've created just for businesses like you.
BRAND EXPLORER WORKSHOP
Know
Who
You Are
Your brand’s foundational identity
Available as an online, self-paced course
Every strong brand starts with a clear foundation. In this workshop, you’ll uncover your values, mission, vision, and personality—the things that make your business truly yours. With that clarity in place, every choice gets easier, from the words you use to the way your brand shows up in the world.
Available
Now!
BRAND EXPLORER WORKSHOP
Know
What
You Do
Define your value and stand out from competitors.
Available as an online, self-paced course
You know the value you bring, but explaining it clearly can feel impossible. In this workshop, you’ll uncover what truly sets you apart and learn how to share it in a way that makes sense to the right people. Instead of sounding like everyone else, you’ll walk away with the confidence to show why you’re the best choice.
Available
Now!
What Past Participants Say…
5.0
Nancy Charlet
The Know Who You Are Workshop opened my eyes to ‘what is brand identity.’ Krista laid it all out in a really easy way to understand, follow, and work through. Her short videos are engaging and chock full of good, succinct information.
Chirag Mehta
Krista's Brand Explorer Workshops were transformative. The Archetypes exercises were particularly revelatory, refining our brand's identity, style, and tone.
Do these workshops actually work? See a real client success story →
Ready to get clear?
Build the foundation first. Everything else gets easier.
Brand Explorer Workshops give you the strategic clarity that makes every other marketing decision simpler. No more guessing what your brand should sound like or look like so you'll know exactly what you stand for.