STRATEGIC BRANDING
The "Know Who You Are" Workshop and the strategist behind it.
$325
Without a defined brand personality, every choice is a guess - from colors and fonts to captions and marketing messages. This workshop helps you discover your unique brand personality and document it in a way that guides all your visual, verbal, and marketing decisions. By the end, you'll know exactly how your brand should look, sound, and show up everywhere.
In this workshop you will walk away with…
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Documented core values that guide every brand choice you make
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Mission and vision statements you can actually use (written in your own words)
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Your brand personality archetype with practical application guidelines
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Clear direction for visual style, voice, and marketing approach
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Your interactive Brand Explorer document that eliminates guesswork forever
"Sneek a Peek" into the Workshop
What’s Included With Every Workshop
Self-Paced Video Lessons Step through proven exercises and frameworks at your own pace. Each lesson builds strategic clarity so you end up with a complete foundation, not scattered ideas.​
Interactive Brand Workbook Downloadable exercises that capture your insights in an organized, actionable format. You'll have everything documented and ready to implement immediately.​
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Instant Access + Content Updates Begin immediately and receive all future improvements and additions I make to the workshop content.​
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Brand Strategy Process Discover key insights about your business positioning and how to leverage them in all your marketing and messaging.
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​30-Minute Strategy Call with Me Got questions or stuck on something? We'll talk through any challenges 1:1 and make sure you're getting maximum value from the workshop.
Clarity as a foundation changes everything
When you have clarity on who you are as a brand and business, everything else falls into place. Your website copy flows more naturally because you know your voice. Your visual choices feel more confident because you understand your personality. Your marketing resonates better because you're clear on how to connect to your ideal customer.
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This is the proven process I've refined over past years of brand strategy client work. Instead of guessing what makes you different, you'll know exactly what sets you apart and how to communicate it.
Curious about a client story? Watch the interview to hear exactly how Dena went from brand confusion to total clarity, and what surprised her most about the process.
This online brand workshop is perfect for you if…
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​You're building or refining your brand and need strategic clarity before investing in marketing or design
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You want your marketing to feel consistent instead of all over the place
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You're tired of second-guessing every brand decision because you're not sure what you stand for
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You need a clear foundation to guide logo design, website copy, and other marketing decisions
What Past Participants Say…
5.0
Nancy Charlet
The Know Who You Are Workshop opened my eyes to ‘what is brand identity.’ Krista laid it all out in a really easy way to understand, follow, and work through. Her short videos are engaging and chock full of good, succinct information.
Chirag Mehta
Krista's Brand Explorer Workshops were transformative. The Archetypes exercises were particularly revelatory, refining our brand's identity, style, and tone.
Do these workshops actually work? See a real client success story →
Ready to get clear?
Build the foundation first. Everything else gets easier.
Brand Explorer Workshops give you the strategic clarity that makes every other marketing decision simpler. No more guessing what your brand should sound like or look like so you'll know exactly what you stand for.
Still have questions? Reach out!
krista@kcavenderdesign.com
(I personally answer all my emails)