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STRATEGIC BRANDING
Starting up? Why you should build a Minimum Viable Brand
“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...
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Aug 30, 202212 min read
The Big Secret to Completing Successful Branding & Design Projects
So you've hired a designer to help you build your company identity or product brand, what's the big secret to getting a successful design?
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Aug 2, 20225 min read
Brand Strategy for Small Business – Why Clarity Beats Everything Else
People don’t want a pitch. They want a connection. Clarity helps you build that relationship. If you're running a small business today, "brand strategy" probably feels like something meant for big companies with bigger budgets. But here's the reality: brand strategy for small business has become one of the biggest competitive advantages you can have, and THAT all starts with brand clarity. When a business finally has clarity, everything stops feeling foggy. You connect the d
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Jul 26, 20228 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202511 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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