top of page

A little bit about me...

I’ve run 100 miles through the Siskyous, slept under the stars in Desolation Wilderness, skied down Shasta, and SUPed and kayaked the glassy waters of my local lake. My passion for the outdoors is only surpassed by my passion for design. But not by much.
Casual Head Shot of Krista Cavender in Black and White

With over 20 years of experience, my passion for visual identity design fuels me to help entrepreneurs and small businesses reinvent, reinforce, and evolve their branding. My love for the outdoors, health, and wellness is evident in my design work, where I blend these two passions to create a unique and powerful impact.

I'm grateful for the opportunity to pursue my passion in branding, focusing on the industries that bring me the most joy - Outdoor and Recreation, Health and Wellness Industries. As a former ultrarunner, avid backpacker, skier, paddleboarder, and outdoor enthusiast, I believe that these industries have the power to educate, conserve, and promote health and wellness on a global scale. I'm honored to be able to work with these companies, who not only inspire me, but are also making a real difference in the world.



bottom of page