There's a moment in Dollar Shave Club's launch video where the founder walks through a warehouse, completely deadpan, pulls out a machete to cut the tape on a box of razors, and then throws the box at a bear. The bear doesn't catch it. Nobody acknowledges any of this. The video moves on. That video came out in 2012. People still talk about it. What made it work wasn't the machete or the bear. It was that the whole thing felt like a genuine point of view, like someone looked a

Visualization is more than just daydreaming. It’s a technique that activates the same neural pathways in the brain as actual experiences.

A business that's in it for the long haul isn't just looking for a quick sale. It's looking to make a genuine difference in its...