Branding & Strategy

Krista Cavender

Discover Your Business’ Super Power! Solving Problems. Not Just Selling Products

A business that's in it for the long haul isn't just looking for a quick sale. It's looking to make a genuine difference in its...

Krista Cavender

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Krista Cavender

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Krista Cavender

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.