Image by Gary Scott

I take your outdoor business to

the next level


I'm Krista. A visual branding specialist and graphic designer. I'm passionate about helping businesses in the outdoor industry craft quality, recognizable brands that build trust and customer loyalty. You don't need an agency to compete. You need a real life design partner who understands your business. Let's collaborate!

Are you an Outdoor, Health, or Fitness Company?

I create marketing collateral for clients from all over the globe who sell a variety of products and services, but aligning my passion of the outdoors, health, and fitness with my love for design is my absolute favorite kind of work. If you are an outdoor, health, or fitness company I would love to work with you! Let's chat.

The goal in life is not to attain some imaginary ideal. It is to find and fully use our own gifts.

-Gay Hendricks, PHD.

The Big Leap


Krista Cavender

Chief Imagination Officer

Don't click here.

I opened my graphic design studio more than a decade ago while living in the Silicon Valley. I've created logos and marketing pieces for venture capitalists, medical and technology companies, reputable wineries, small business gyms, salons, and therapists. I have a depth of knowledge that encompasses a spectrum of design expertise from illustration, color, and packaging to social media, newsletters and websites. I'm an ultra runner, skier, and heavy lifter. In my free time I do pen and ink drawings, meditate, juggle, and love to nap in hammocks at high alpine lakes. I'm a people person by nature who's a solid flim-flammer. Oh and I should mention... I’ve got wicked megaphone skills.


Kudos from Clients


Jess Ditto

Cascade RV

It has been a dream working with Krista on my business' branding project. The whole process was professional, well-organized, and the design was completed ahead of schedule. I could not be more pleased with the final result and am so excited to unveil our new look! I highly recommend Krista, she is a true artist.


Kelly Stimbert
Dignity Box

Working with Krista has been amazing. I came into my project having an idea in  my head, but not a design or really an idea of how to Brand my new venture. I have been thrilled with the design work, the colors, the attention to detail, the communication – everything has been great. Not only is she very organized, she is very professional, gives great advice and everything Krista has done for me has been done before it was due. Krista is taking my project from just an idea, all the way through to my website design – I highly recommend Krista, her ideas are amazing and when she puts the design together, everything flows, a true beautiful artist, Thank you Krista for all the you have done to make my new business a reality!  


Gail Pugh

Aloha Hemp

We were looking for a Designer to re-brand our Aloha Hemp CBD business and she nailed it! She went into every detail from researching our competition, market analysis, target demographics, key emotions, words, color exploration, custom artwork, and more! She also met our deadlines along the way. We look forward to continued projects with her.

It's all about the communication.

Don't be afraid to reach out even if it's just to ask what I ate for breakfast. I love people.

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Thanks for reaching out!