8 Common Branding Mistakes Small Businesses Make and How to Avoid Them
BRANDING & DESIGN FOR THE OUTDOOR INDUSTRY
Logos and brand identities crafted with wild intention.
I'm Krista. A brand identity designer, avid backpacker, former ultra runner, and dedicated alpine hammock napper. I'm passionate about helping businesses in the outdoor industry create brands that are a powerful force for education, conservation, health, activity, and wellness.
I help small businesses and funded startups build a clear and intentional plan to bring their brand and identity to life in a way that’s grounded in Who They Are, What They Do, Who They Help, and Why It Matters.
After our journey together you’ll have a logo to be proud of, but in the end you’ll also have so much more....
A clear and meaningful direction for your brand.
The goal in life is not to attain some imaginary ideal. It is to find and fully use our own gifts.
-Gay Hendricks, PHD. The Big Leap
Aligning my passion for the outdoors, health, and fitness with my desire to help companies in the outdoor space survive and thrive is my absolute favorite work! If you are an outdoor, health, or fitness company I would love to work with you! Let’s chat.
Photography by nic photo-nic.co.uk
Brand Identity Design
The Visual Expression of Your Brand
I work with you to establish the visual expression of your brand. Whether you are starting from the beginning, looking for a refresh/refinement of your current logo, or scrapping the old for a shiny new mark, your identity will be designed with meaning and intention. There are various levels of brand identity and deliverables based on your needs and budget. Design deliverables can be as basic as a single logo or as comprehensive as full brand development including asset development and the workshop.
Brand Identity Elements
Illustration assets or Patterns
Graphic Styles or Theme
The Strategic Foundation for Your Brand
My stress-free and explorative workshops are the thing that sets my work apart from other designers. When you engage in a brand strategy workshop you are setting the foundation for all your branding decisions from positioning, creative and design, to messaging, customer service, and internal culture. I offer two levels of workshop depending on your business structure and needs. Workshops are an optional but preferred first step to brand identity design and are highly recommended for a meaningful outcome. Workshop deliverables are useful since they provide a map for creative consistency in your marketing plan.
Brand Strategy Elements
Brand Vision, Mission, and Values
Impact/Motivation Elements of Value
Here’s a little piece of my personal history...
I pursue my passions in design not just because I want to, but because it’s the only way I know how to live. One of my passions is branding - both strategy and visual identity design. I've been helping entrepreneurs and small businesses invent, reinforce, and evolve their branding for over two decades. Much of my design work has centered around my love for the outdoors, the community it builds, and the people. Combining my passion for design with my passion for the outdoors has been my superpower.
Who I Help
Do any of these sound like you?