I help the outdoor industry build brands that change the world.


I'm Krista. A strategic branding specialist and graphic designer. I'm passionate about helping businesses in the outdoor industry craft intentional brand identities that build trust and customer loyalty. You may not need an agency yet, but you deserve to work with a real life design partner who understands your business. Let's collaborate!

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Are you an Outdoor, Health, or Fitness Company?

I create logos and build identities for clients from all over the globe who sell a variety of products and services, but aligning my passion of the outdoors, health, and fitness with my love for all things branding is my absolute favorite kind of work. If you are an outdoor, health, or fitness company I would love to work with you! Let's chat.

The goal in life is not to attain some imaginary ideal. It is to find and fully use our own gifts.

-Gay Hendricks, PHD.

The Big Leap


Lost Coast, California 2022

My first memories of the outdoors were on my grandmother's property in the Amador County foothills of California. I built little forts in my favorite trees and explored the trails surrounding her land looking for soapstone to carve. When I was 14 I got my first job working as a camp counselor for the local school district and would spend countless summers living in Soda Springs, California sleeping under the stars, leading hikes, climbing mountains, and swimming in the lake beneath Devil's Peak. I'm pretty sure those early experiences inspired me to become an ultra runner, backpacker, skier, paddle boarder, and avid outdoor enthusiast later in life. 

Developing a passion for photography and art in high school culminated in the completion of my bachelor of fine arts degree in photography from San Jose State University. I also had an amazing opportunity to further pursue a certificate program in graphic design while working at a small communications firm in Silicon Valley shortly after graduating, leading me to open my own creative studio on my own close to two decades ago.


I've happily merged my two passions and am filled with genuine gratitude for being able to do what I love for a living for the majority of my adult life. While I mostly craft logos and company identities, I'm currently exploring ways I can offer more value to my clients so that I might make a meaningful impact on their businesses. This is why I've chosen to work with outdoor companies. These businesses are a powerful force for education, conservation, health, and wellness. Many of these companies provide enough stoke to inspire the entire planet while others truly are changing the world. I am honored to help these businesses move the needle toward success by providing my skills and talents no matter how insignificant my contributions may seem.

The Personal Flim Flam


Kudos from Clients


Jess Ditto
Cascade RV

It has been a dream working with Krista on my business' branding project. The whole process was professional, well-organized, and the design was completed ahead of schedule. I could not be more pleased with the final result and am so excited to unveil our new look! I highly recommend Krista, she is a true artist.


Gail Pugh
Aloha Hemp CBD

We were looking for a Designer to re-brand our Aloha Hemp CBD business and she nailed it! She went into every detail from researching our competition, market analysis, target demographics, key emotions, words, color exploration, custom artwork, and more! She also met our deadlines along the way. We look forward to continued projects with her.


Denise Karapinar
Gold Discovery Park Association

It's hard to leave anything but a 5-star, glowing review for Krista and the services she provides. I appreciate all the time, thought, and effort that went into our logo design. Her designs were well researched and extremely well thought out! Krista's process was very straight forward, and she was a pleasure to work with. I would highly recommend her for any branding / design needs!

It's all about the communication.

Don't be afraid to reach out even if it's just to ask what I ate for breakfast. I love people.

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Thanks for reaching out!