When your brand doesn’t reflect the heart of your business, everything feels harder.
If your brand feels like a patchwork of almost-right ideas, visuals you’ve outgrown, and messaging you keep editing, you’re not the only one. I help small businesses in outdoor, health, and wellness spaces create strategic brand identities, combining visual design with brand clarity, so they can grow with confidence and connect with the people who matter.
Let’s build something honest and unmistakable together, crafted with wild intention.
Curious what clarity looks like?
See my visual identity work here.
Do any of these sound like you?
I can help you if…
You’re a funded startup that needs a solid brand foundation not only to woo your investors but to help motivate your internal team to get you to the next level. You need a new or "newish" logo/identity and a way to share your brand internally so that your entire team understands its essence.
Your small business has become established in your industry or community but you are finding your logo is outdated and your business has hit a plateau. You're not connecting with your ideal client and you feel your business needs a refresh.
Brand Workshops
The Strategic Foundation for Your Brand
My stress-free and explorative workshops are the thing that sets my work apart from other designers. When you engage in a brand strategy workshop you are setting the foundation for all your branding decisions from positioning, creative and design, to messaging, customer service, and internal culture. I offer two levels of workshop depending on your business structure and needs. Workshops are an optional but preferred first step to brand identity design and are highly recommended for a meaningful outcome. Workshop deliverables are useful since they provide a map for creative consistency in your marketing plan.
Brand Strategy Elements
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Brand Vision, Mission, and Values
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Brand Personality
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Brand Positioning
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Competitors/Category
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Customer Persona(s)
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Impact/Motivation Elements of Value
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Brand Workbook
Brand Identity Design
The Visual Expression of Your Brand
I work with you to establish the visual expression of your brand. Whether you are starting from the beginning, looking for a refresh/refinement of your current logo, or scrapping the old for a shiny new mark, your identity will be designed with meaning and intention. There are various levels of brand identity and deliverables based on your needs and budget. Design deliverables can be as basic as a single logo or as comprehensive as full brand development including asset development and the workshop.
Brand Identity Elements
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Logo
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Typography
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Color Palette
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Illustration assets or Patterns
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Graphic Styles or Theme
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Tagline Message
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Brand Guide
What clients are saying ...
Krista's “Know Who You Are” workshop was transformative, boosting our confidence and providing a clear branding roadmap. Its self-paced format and practical tools, like the Brand Explorer Workbook, allowed for seamless integration of branding concepts. The Is/Is Not activity and Archetypes exercises were particularly revelatory, refining our brand's identity, style, and tone. While the content suits those with limited to none branding knowledge, the in-person sessions were crucial for our brand's foundation. An essential experience for any brand looking to elevate.
~ Chirag Mehta, Nimble Minds, LLC
What clients are saying ...
The workshop exceeded my expectations. Krista’s expertise and direct approach helped me uncover the unique aspects of my brand’s identity. The Is/Is Not exercise and Archetypes were extremely valuable exercises to complete for my business. This workshop has been instrumental in refining my brand’s overall style and tone of voice, but also helped me really get clear on my mission and where I see myself in the future. Looking forward to more workshops like this one!
~ Jennifer Zehnder, Mindful Space & Flow
