A couple of weeks ago, I was leading an in-person women’s networking group, and toward the end of the meeting one of the more experienced businesswomen in the room started coaching another member on how to close a sale. She walked through a role play. The scenario: a potential customer makes an appointment five days out, shows up, gets the full pitch, gets all her questions answered, and then says, “I need to think about it. Give me a few days.” Not in the mood to read all th
What if your customers are most likely to buy when no one is watching? These brand psychology examples reveal how identity and desire really shape purchasing decisions.
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Jul 138 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
