Small Business Design

Krista Cavender

Bring Brand Recognition to Life: How Small Businesses Can Benefit From Having a Mascot

For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is...

Krista Cavender

Unlock Your Brand’s Secret Sauce: Find Your Brand Archetype

Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.