Small Business Design

Krista Cavender

Bring Brand Recognition to Life: How Small Businesses Can Benefit From Having a Mascot

For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is...

Krista Cavender

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.