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STRATEGIC BRANDING
Creating a Vision Board for Business Success
Visualization is more than just daydreaming. It’s a technique that activates the same neural pathways in the brain as actual experiences.
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Jan 23, 20247 min read
How to Define Your Personal Brand in 6 Simple and Actionable Steps
Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase
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Oct 3, 20239 min read
Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services
Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.
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Aug 10, 202310 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202511 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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