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Krista Cavender

How to Ensure Your Design Project Meets Your Expectations and Goals – Start with a Design Brief.

Whether you are executing one in-house or crafting one for an agency or consultant, the quality of the design brief directly correlates...

Krista Cavender

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.