Communication

Krista Cavender

How to Ensure Your Design Project Meets Your Expectations and Goals – Start with a Design Brief.

Whether you are executing one in-house or crafting one for an agency or consultant, the quality of the design brief directly correlates...

Krista Cavender

The Big Secret to Completing Successful Branding & Design Projects

So you've hired a designer to help you build your company identity or product brand, what's the big secret to getting a successful design?

Krista Cavender

5 Efficient Ways to Communicate with your Graphic Designer

Don’t let bad communication be the deciding factor in how well your project is executed. Embrace the opportunity to collaborate to make...

Krista Cavender

Brand Strategy, Brand Identity, and Logos - How are they different?

Photo by Marianne Bos Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.