strategy | K Cavender Branding

Krista Cavender

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Krista Cavender

8 Common Branding Mistakes Small Businesses Make and How to Avoid Them

Complete actionable steps to avoid common branding mistakes with this guide for small business owners

Krista Cavender

The #1 question your business should answer before building your brand and designing your logo

Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...

Krista Cavender

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.