Krista Cavender
The #1 question your business should answer before building your brand and designing your logo
Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
Krista Cavender
- Aug 30
- 11 min
Starting up? Why you should build a Minimum Viable Brand
“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...
Krista Cavender
- Aug 23
- 4 min
To Rebrand or Refresh? Which should you invest in?
Rebrand or Refresh? What's the difference and which should your company invest in?
Brand Identity & Design Flim Flam
Krista Cavender
- Jul 26
- 3 min
What is Brand Strategy and Why Do I Need It?
…the sooner your new business realizes the shift that has happened, the bigger the competitive edge you will have. Cuz we aren’t in...