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STRATEGIC BRANDING
How to Define Your Personal Brand in 6 Simple and Actionable Steps
Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase
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Oct 3, 20239 min read
Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services
Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.
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Aug 10, 20238 min read
8 Common Branding Mistakes Small Businesses Make and How to Avoid Them
Complete actionable steps to avoid common branding mistakes with this guide for small business owners
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Mar 30, 202314 min read
Latest Articles on Branding
Why Brand Clarity is the First Step in Marketing Strategy for Small Business
Most small businesses don’t have a marketing problem. They have a clarity problem. When you define who you are and what you stand for, every marketing decision becomes simpler, stronger, and far more effective. When you started your business, what was one of the first things you set out to do? If designing a logo or running ads made the top of your list you’re not alone. Most small business owners jump straight into marketing, before building the brand clarity that gives thei
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Sep 56 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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