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STRATEGIC BRANDING
How to Ensure Your Design Project Meets Your Expectations and Goals – Start with a Design Brief.
Whether you are executing one in-house or crafting one for an agency or consultant, the quality of the design brief directly correlates...
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Aug 9, 20223 min read
Brand Strategy for Small Business – Why Clarity Beats Everything Else
People don’t want a pitch. They want a connection. Clarity helps you build that relationship. If you're running a small business today, "brand strategy" probably feels like something meant for big companies with bigger budgets. But here's the reality: brand strategy for small business has become one of the biggest competitive advantages you can have, and THAT all starts with brand clarity. When a business finally has clarity, everything stops feeling foggy. You connect the d
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Jul 26, 20228 min read
5 Efficient Ways to Communicate with your Graphic Designer
Don’t let bad communication be the deciding factor in how well your project is executed. Embrace the opportunity to collaborate to make...
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Jul 19, 20224 min read
Latest Articles on Branding
Why Brand Clarity is the First Step in Marketing Strategy for Small Business
Most small businesses don’t have a marketing problem. They have a clarity problem. When you define who you are and what you stand for, every marketing decision becomes simpler, stronger, and far more effective. When you started your business, what was one of the first things you set out to do? If designing a logo or running ads made the top of your list you’re not alone. Most small business owners jump straight into marketing, before building the brand clarity that gives thei
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Sep 56 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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