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STRATEGIC BRANDING
How to Ensure Your Design Project Meets Your Expectations and Goals – Start with a Design Brief.
Whether you are executing one in-house or crafting one for an agency or consultant, the quality of the design brief directly correlates...
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Aug 9, 20223 min read
Brand Strategy for Small Business – Why Clarity Beats Everything Else
People don’t want a pitch. They want a connection. Clarity helps you build that relationship. If you're running a small business today, "brand strategy" probably feels like something meant for big companies with bigger budgets. But here's the reality: brand strategy for small business has become one of the biggest competitive advantages you can have, and THAT all starts with brand clarity. When a business finally has clarity, everything stops feeling foggy. You connect the d
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Jul 26, 20228 min read
5 Efficient Ways to Communicate with your Graphic Designer
Don’t let bad communication be the deciding factor in how well your project is executed. Embrace the opportunity to collaborate to make...
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Jul 19, 20224 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202512 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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