To get started, I just need a brief description of your business and an email address so I can follow up. Once we confirm it’s a good fit, I’ll gather anything else needed, like access to Wix (if you already have an account) and basic details about your services.

No. You don’t need a Wix account to get started. If you already have one, that’s great. If not, I’ll walk you through setting one up when the time comes so everything is created under your own account.

No. You can purchase a domain at any point. If you already own one, I’ll connect it for you. If not, I can help you decide when and where to purchase one and make sure it’s connected correctly once the site is ready.

No. Hosting is not included in the website price and is paid directly to Wix. Most Wix hosting plans are affordable for small businesses, and I’ll help you choose an option that fits your needs. I’ll also handle connecting everything so it’s set up correctly.

Yes. Wix makes it easy to update text, images, and other content without technical experience. You won’t need to manage updates, plugins, or maintenance the way you would on more complex platforms. I also offer website support and tutorials if you need access to more detailed help.

Yes. Wix sites are mobile-optimized, and your website will be designed to look good and function properly on phones and tablets, not just desktop screens.

Yes. If you choose to connect Google Analytics, you’ll be able to see how people are finding your site and how they’re interacting with it. Wix also includes its own built-in insights inside the dashboard.

Yes. Wix includes tools for sending emails to a contact list and managing basic email communication. You don’t need a separate platform just to stay in touch with people who contact you through your site.

That’s not a problem. Wix supports adding pages, booking tools, and other features later if your business grows. This one-page site is meant to be a strong foundation, not a dead end.

The Brand Explorer Workshops are self-paced, online brand clarity sessions designed to help small business owners clearly define who they are, what they do, and why it matters, before making bigger branding or marketing decisions. Each workshop includes short video guidance and a structured workbook that walks you through the same strategic thinking I use in my 1:1 work, but in an accessible, do-it-yourself format. You’ll leave with clearer language, stronger positioning, and practical insight you can immediately use in your website, messaging, and decision-making.

I work with small business owners whose branding looks fine, but doesn’t feel aligned, consistent, or grounded in who they actually are. These workshops are for business owners who know their work matters but struggle to explain why. You have ideas about your brand, but they live in your head, disorganized, hard to articulate, and difficult to turn into clear messaging or visuals. The Brand Explorer Workshops are a good fit if: • You want to get clear on the transformation and real impact your work creates. • Your messaging feels generic, inconsistent, or scattered. • You want a brand foundation you can confidently feed into AI tools. • You want clarity before investing more in design or marketing. • You’re ready to organize your thinking into something you can actually use (for your visual language, messaging, website, emails, and marketing.) These workshops are not for: • Brand-new ideas that haven’t been tested yet. • Businesses looking for a quick logo or surface-level fixes. • Anyone hoping for templates, trends, or plug-and-play answers. The Brand Explorer Workshops are designed to help you slow down, get aligned, and turn your ideas into a clear foundation you can build a meaningful perception from.

Most people start with Know Who You Are, especially if they’re rebranding or feel disconnected from their current brand. If you already feel grounded in your identity (visual and verbal) but struggle to explain what makes you different, Know What You Do may be the better entry point.

That's exactly why I created these workshops. Your probably designed your logo first. You've learned what you can figure out on your own - now you need the strategic thinking that separates professional brands from DIY attempts. These workshops provide the strategic foundation before you invest in visual identity.

If you're asking this question, it probably is the right time. Most of my workshop participants came to me when something shifted - entering new markets, growth plateauing, or realizing their current brand was holding them back. The workshops meet you where you are.

I get it - you're wondering if this will actually move the needle. This is the proven process I've refined over 8 years of 1:1 client work. You'll have concrete deliverables you can implement immediately, plus the 30-day guarantee removes the risk.

Yes. As long as you’ve moved past the initial idea stage and want to be more intentional about how your business shows up. The workshops are designed to meet you where you are, not where you “should” be.

When you complete a Brand Explorer Workshop, you’ll walk away with more than insight or inspiration. You’ll have: • Clear, intentional answers to the core questions behind your brand — who you are, what you do, who you help, and why it matters — developed through guided exercises rather than abstract theory. • A completed workbook that becomes a living reference for your business. This isn’t something you finish once and forget — it’s something you can return to as your business evolves. Your Brand Explorer Workbook becomes: • A decision-making anchor when you’re unsure what to say, how to say it, or what direction to take. • A powerful input for AI tools, helping you generate content, messaging, and ideas that actually sound like you — not generic marketing output. • A practical guide for refining your offers, clarifying how they transform your customers’ lives, and staying aligned with the bigger vision you have for your brand.

Each workshop is designed to be completed in focused sessions you can move through at your own pace. Most people spend a few hours total, spread out over several days or weeks.

No. Each workshop stands on its own. That said, many people find starting with identity (Know Who You Are) makes later workshops easier and more impactful.

To give you secure, ongoing access to your workshop and workbook, you’ll create a free account before completing your purchase. This simply involves entering your name, email, and a password you’ll use to access your materials. This setup allows you to return anytime, move through the workshop at your own pace, and keep everything in one place. After submitting your information, you’ll receive a short verification code by email. Once that’s confirmed, you can complete your purchase and access the workshop right away. If anything feels unclear or you get stuck at any point, just reach out.(mailto:krista@kcavenderdesign.com) I’m happy to help.

The Brand Explorer Workshops give you the same foundations a strategist would but in a simple, self-paced format. Instead of a big agency process, you work through the modules at your own pace and walk away with valuable insights you can use in all of your business decisions. And if we move into designing your brand identity together, all the pieces will already be in place to create a meaningful logo for your business.

Yes. I offer brand identity design on a limited basis, typically after a business has gone through brand clarity work. Once you have your brand strategy in place, I can build out your visual language, logo, and style guide.

Yes. While the Brand Explorer Workshops were designed to make my process accessible to small businesses in a self-paced format, I still work with clients 1:1. If you’d like personalized guidance or need a deeper dive into your brand strategy, you can book a private engagement with me. I use the same clarity process, but tailored directly to your business.

The workshops aren’t meant to replace professional support, they’re meant to help you make more confident, informed marketing decisions. Many people use them to clarify their thinking before hiring help, while others use them to guide internal decisions or AI-assisted branding work.