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UltraSignup Brand Assets

The Opportunity

The growing online race management company needed assets to reflect their new campaign "Keep Trail Running Weird." The assets needed to reflect the "weirdness" of the trail running community but also imbue the positive connections and support the community has for one another. The illustrations would be used on merchandise, stickers, and swag.

The Solution

The assets were created to resonate with the trail running community and celebrate the fun, passionate, sometimes irreverent and unique expression of this specific market. Joy and playfulness merged with a little bit of “weird” artistically manifested into whimsical rainbow trails, happy mountains, and funky, colorful typefaces. 

Illustrated brand asset of rock cairn for UltraSignup
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