What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.

Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles (ask me how I know.) Anything you don't want to fall over or die needs a foundation. Your business is no different. For your business to hold its own in a crowded market, it needs a foundation. What's the foundation? Brand strategy. This is where a lot of confusion starts, and where brand strategy often gets mistaken for something it’s not. I'm here to help with t

Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...