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STRATEGIC BRANDING
Brand Strategy vs Brand Identity (and Logo Design) What’s the Real Difference?
What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.
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Oct 19, 20224 min read
The Key to Successful Marketing: Your Brand Strategy.
Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles. I know about running...
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Sep 28, 20224 min read
The #1 question your business should answer before building your brand and designing your logo
Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
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Sep 1, 20223 min read
Latest Articles on Branding
Why Brand Clarity is the First Step in Marketing Strategy for Small Business
Most small businesses don’t have a marketing problem. They have a clarity problem. When you define who you are and what you stand for, every marketing decision becomes simpler, stronger, and far more effective. When you started your business, what was one of the first things you set out to do? If designing a logo or running ads made the top of your list you’re not alone. Most small business owners jump straight into marketing, before building the brand clarity that gives thei
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Sep 56 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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