Identity

Krista Cavender

One logo can’t do it all - How having multiple logo variations can improve your brand’s image.

Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and...

Krista Cavender

Unlock Your Brand’s Secret Sauce: Find Your Brand Archetype

Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...

Krista Cavender

How To Pick a Brand Palette

When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...

Krista Cavender

Brand Strategy, Brand Identity, and Logos - How are they different?

Photo by Marianne Bos Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.