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STRATEGIC BRANDING
Why the Jester Brand Archetype Stands Out in Serious Industries
There's a moment in Dollar Shave Club's launch video where the founder walks through a warehouse, completely deadpan, pulls out a machete to cut the tape on a box of razors, and then throws the box at a bear. The bear doesn't catch it. Nobody acknowledges any of this. The video moves on. That video came out in 2012. People still talk about it. What made it work wasn't the machete or the bear. It was that the whole thing felt like a genuine point of view, like someone looked a
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Apr 287 min read
From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs
My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...
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Mar 12, 20242 min read
The Ultimate Rebrand Checklist | What to Update After a Logo Is Redesigned
The comprehensive rebranding checklist that covers many of the touchpoints you need to consider when you rebrand your business.
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Jun 20, 20239 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202512 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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