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Color Services

A well-planned color palette can breathe new life into your brand and make it more relevant to today's consumers.

Animated popping color scheme with 5 colors green, light sage, yellow, peach, and salmon

Choosing the right colors for your brand can be overwhelming and intimidating. With so many options to choose from, it’s easy to feel uncertain about which colors will effectively communicate your brand’s identity and appeal to your target audience.

If you’re looking to refresh your brand’s look without breaking the bank, updating your color palette can be a cost-effective way to do so.

With my color consulting services, I’ll work with you to develop a custom color palette that complements your existing brand elements, or helps you refresh your existing brand identity. My goal is to make sure that you feel confident in the colors you choose and that they align with your brand’s values and messaging.

Strategic Color Services



An estimate will be provided based on your specific color needs.

My color consultation package is the perfect solution for easing into a rebrand or creating a supporting palette to an already existing identity.

  • Short Brand Exploration included (call/meeting) to discuss your current brand identity, competitors, and customers.

  • Up to 3 strategic color palettes presented depending on project scope

  • Color Mixes provided (CMYK), Web (HEX), PMS (Pantone color match) provided in a brand palette summary document

How Does Color Consultation Work?

My color consultation services are much like my brand identity services in terms of process.

Typically, all projects begin with a discovery call to learn more about your specific color needs.

Questions I might ask a client are:

  • Do you have existing branding/palettes or specifications?

  • Are you looking to explore new colors for your brand identity or expand on an existing brand palette?

  • What kind of applications will these colors be used in (ie: print, product, web, etc...)

Once I have all the necessary information I develop preliminary swatches and present them.

Once we have established a palette I will provide all mixes in a summary file for various applications.

What clients are saying about their Brand Identity...

Quote Marks

There are a lot of graphic designers out there. You can submit bids and find the cheapest one available. Or you could hire someone like Krista that understands it's not enough for your branding to look good. She will make sure her designs are tailored to your target demographics and convey the traits of your product or service. For me, I needed graphic design that was tailored to brides and conveyed weddings with rustic beauty. Krista did that very well. Her service was also impeccable!

~ James Goldstein, Wildwood Media

Discover Your Brand’s “Secret Sauce”

Brand Personality Archetype Wheel

A brand archetype is essentially a shorthand way of connecting with your ideal customer. By leveraging the power of your brand's archetype, you can craft more meaningful marketing messages and develop a creative strategy that speaks directly to the psychological needs and desires of your target audience.

Take The Archetype Quiz to Reveal Your Brand’s Personality!

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