top of page
STRATEGIC BRANDING
One logo can’t do it all - How having multiple logo variations can improve your brand’s image.
Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and...
-
Jan 26, 20234 min read
Brand Personality Archetypes - The Secret to Unlocking Your Brand’s Unique Identity
Brand Personality Archetypes Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping others, or a wise Sage with a wealth of knowledge and experience to share, brand personality archetypes are the key to unlocking your business’s unique identity. Not sure which archetype fits your brand yet? Don’t worry. That’s the fun part. You can start by taking my Brand Personality Archetype Quiz . It helps you q
-
Dec 30, 20228 min read
How To Pick a Brand Palette
When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...
-
Nov 15, 20224 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
-
Dec 5, 202512 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
bottom of page