Brand Personality Archetypes Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping others, or a wise Sage with a wealth of knowledge and experience to share, brand personality archetypes are the key to unlocking your business’s unique identity. Not sure which archetype fits your brand yet? Don’t worry. That’s the fun part. You can start by taking my Brand Personality Archetype Quiz . It helps you q

When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...

What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.