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STRATEGIC BRANDING
Brand Strategy vs Brand Identity (and Logo Design) What’s the Real Difference?
What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.
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Oct 19, 20224 min read
Need to DIY Your Logo? Avoid These Top 6 Design Mistakes That Could Hurt Your Brand
If you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...
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Sep 14, 20224 min read
The #1 question your business should answer before building your brand and designing your logo
Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
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Sep 1, 20223 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202512 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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