Krista CavenderOct 19, 20224 minBranding & StrategyBrand Strategy, Brand Identity, and Logos - How are they different?Photo by Marianne Bos Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the...
Krista CavenderSep 28, 20224 minBranding & StrategyThe Key to Successful Marketing: Your Brand Strategy.Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles. I know about running...
Krista CavenderSep 14, 20224 minIdentity & Logo Design Small BizNeed to DIY Your Logo? Avoid These Top 6 Design Mistakes That Could Hurt Your BrandIf you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...
Krista CavenderSep 1, 20223 minIdentityThe #1 question your business should answer before building your brand and designing your logoCreating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
Krista CavenderAug 30, 202211 minBranding & StrategyStarting up? Why you should build a Minimum Viable Brand“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...
Krista CavenderDec 30, 20225 minIdentityUnlock Your Brand’s Secret Sauce: Find Your Brand ArchetypeWhether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...
