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STRATEGIC BRANDING
The True Cost of Branding in 2025: Decoding Value Beyond Price
Not sure whether you need just a simple logo or a full-blown brand strategy? This guide helps you decide which level of branding investment—logo, identity package, or strategic roadmap—fits your business stage and budget.
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May 28, 20259 min read
From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs
My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...
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Mar 12, 20242 min read
Creating a Vision Board for Business Success
Visualization is more than just daydreaming. It’s a technique that activates the same neural pathways in the brain as actual experiences.
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Jan 23, 20247 min read
Discover Your Business’ Super Power! Solving Problems. Not Just Selling Products
A business that's in it for the long haul isn't just looking for a quick sale. It's looking to make a genuine difference in its...
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Nov 7, 20238 min read
How to Define Your Personal Brand in 6 Simple and Actionable Steps
Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase
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Oct 3, 20239 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202512 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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