Complete actionable steps to avoid common branding mistakes with this guide for small business owners

Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and...

Brand Personality Archetypes Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping others, or a wise Sage with a wealth of knowledge and experience to share, brand personality archetypes are the key to unlocking your business’s unique identity. Not sure which archetype fits your brand yet? Don’t worry. That’s the fun part. You can start by taking my Brand Personality Archetype Quiz . It helps you q

The Quick Quack Car Wash Mascot, Quackals. For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is Quackalton Duckswell, but most of us know him as "Quackals." I spent many a day illustrating the fluffy duck in all sorts of costumes and predicaments. From Quackals dressing up as Shakespeare's Hamlet to driving on long road trips with a heavily packed car to hosting a vegetarian Thanksgiving dinner wit

When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...