identity | K Cavender Branding

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

The Ultimate Rebrand Checklist For Your Redesigned Logos

The comprehensive rebranding checklist that covers many of the touchpoints you need to consider when you rebrand your business.

One logo can’t do it all - How having multiple logo variations can improve your brand’s image.

Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and...

From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs

My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.