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STRATEGIC BRANDING
How to Define Your Personal Brand in 6 Simple and Actionable Steps
Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase
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Oct 3, 20239 min read
The Ultimate Rebrand Checklist | What to Update After a Logo Is Redesigned
The comprehensive rebranding checklist that covers many of the touchpoints you need to consider when you rebrand your business.
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Jun 20, 20239 min read
One logo can’t do it all - How having multiple logo variations can improve your brand’s image.
Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and...
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Jan 26, 20234 min read
Latest Articles on Branding
Why Brand Clarity is the First Step in Marketing Strategy for Small Business
Most small businesses don’t have a marketing problem. They have a clarity problem. When you define who you are and what you stand for, every marketing decision becomes simpler, stronger, and far more effective. When you started your business, what was one of the first things you set out to do? If designing a logo or running ads made the top of your list you’re not alone. Most small business owners jump straight into marketing, before building the brand clarity that gives thei
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Sep 56 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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