strategy | K Cavender Branding 2/3

Krista Cavender

The #1 question your business should answer before building your brand and designing your logo

Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...

Krista Cavender

Starting up? Why you should build a Minimum Viable Brand

“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...

Krista Cavender

To Rebrand or Refresh? Which should you invest in?

Rebrand or Refresh? What's the difference and which should your company invest in?

Krista Cavender

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.