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The Mile 99 Interview Podcast

The Opportunity

The Mile 99 Interview Podcast is a story-filled weekly podcast celebrating dedicated athletes in the running community. Created in the Spring of 2020 their podcast was incepted to provide support for the Northern California running community during the COVID shut down when many of the race events were cancelled. They needed a logo that reflected their casual interview style and the vibrant and cohesive running community that Northern California has become known for.

The Solution

A simple but fun mountain speech bubble was developed for the brandmark. Typography was chosen to hint at athleticism but feel more approachable to the average runner. The mark aligned the target market which aren't necessarily elite athletes but rather everyday, average runners who run for the pure passion of running. 

What clients are saying about their identity design projects...
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Working with Krista has been amazing. I came into my project having an idea in my head, but not a design or really an idea of how to Brand my new venture. I have been thrilled with the design work, the colors, the attention to detail, the communication – everything has been great. Not only is she very organized, she is very professional, gives great advice and everything Krista has done for me has been done before it was due. Krista is taking my project from just an idea, all the way through to my website design – I highly recommend Krista, her ideas are amazing and when she puts the design together, everything flows, a true beautiful artist, Thank you Krista for all the you have done to make my new business a reality!

~ Kelly S., Dignity Box
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