-Aug 10, 20238 min readBranding & StrategyElements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.
-Dec 30, 20226 min readIdentityBrand Personality Archetypes - The Secret to Unlocking Your Brand’s Unique IdentityWhether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...
-Dec 13, 20225 min readSmall Business DesignBring Brand Recognition to Life: How Small Businesses Can Benefit From Having a MascotFor years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is...
-Mar 122 min readIdentity & Logo Design Small BizFrom Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo DesignsMy VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...
