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STRATEGIC BRANDING
Need to DIY Your Logo? Avoid These Top 6 Design Mistakes That Could Hurt Your Brand
If you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...
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Sep 14, 20224 min read
The #1 question your business should answer before building your brand and designing your logo
Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
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Sep 1, 20223 min read
Starting up? Why you should build a Minimum Viable Brand
“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...
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Aug 30, 202212 min read
To Rebrand or Refresh? Which should you invest in?
Rebrand or Refresh? What's the difference and which should your company invest in?
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Aug 23, 20224 min read
Branding & Design Statistics for 2022
Branding & Design statistics reveal important data related to human behavior, branding, and design.
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Aug 16, 20222 min read
Latest Articles on Branding
Brand Clarity | The Foundation Most Small Businesses Skip
When you first started your business, you probably didn't have time to slow down and think about your brand. You needed a logo. A website. Business cards. Maybe a quick social media presence to look legit. So you built. Fast. You grabbed what you needed, made decisions on the fly, and kept moving because that's what starting a business demands. But now? You've got a brand that feels like it was scotch-taped together. Pieces that don't quite match. A message that shifts depend
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Dec 5, 202512 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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