This archetype positions itself as adventurous, curious, and independent. This archetype is often associated with brands that offer products or services that allow customers to experience new and exciting things, or that enable them to be self-sufficient and self-reliant.
Icon art by Vectors-Market, The Noun Project
Restless | Adventurous | Ambitious | Individualistic | Independent | Pioneering
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Celebrate the journey or acknowledge confinements.
Palette: Confident, Sporty, Modern
Key Colors: Red, Orange, or Green