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Pure | Young | Simple | Loyal

Key Characteristics

Strategy
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Connection
Fostering a feel-good spirit displaying a wholesome virtue.
Color
Palette: Bright, Friendly, Approachable
Key Colors: Orange, Yellow, or Green
Pure Leaf | Dove | Seventh Generation
Company Examples

A brand archetype is essentially a shorthand way of communicating the core values, traits, and motivations of a brand. By understanding your brand's archetype, you can craft marketing messages and develop a creative strategy that speaks directly to the psychological needs and desires of your target audience.
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