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Pure | Young | Simple | Loyal
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Fostering a feel-good spirit displaying a wholesome virtue.
Palette: Bright, Friendly, Approachable
Key Colors: Orange, Yellow, or Green
Pure Leaf | Dove | Seventh Generation
A brand archetype is essentially a shorthand way of communicating the core values, traits, and motivations of a brand. By understanding your brand's archetype, you can craft marketing messages and develop a creative strategy that speaks directly to the psychological needs and desires of your target audience.
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