This archetype positions itself as pure, wholesome, and childlike. This archetype is often associated with brands that offer products or services that are simple, natural, and uncomplicated.
Icon art by Krista Cavender
Pure | Young | Simple | Loyal
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Fostering a feel-good spirit displaying a wholesome virtue.
Palette: Bright, Friendly, Approachable
Key Colors: Orange, Yellow, or Green