This archetype positions itself as innovative, original, and visionary. This archetype is often associated with brands that are focused on creating new and unique products or services, or that are disrupting traditional industries with their innovative approaches.
Icon art by Aozora The Noun Project
Creative | Slightly Provocative | Enthusiastic | Authentic | Perfectionist
Use the following strategy in your marketing communications to connect with your target audience.
Encourage the pursuit of originality or inspire your audience to unlock their imagination.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Palette: Modern, Professional, Futuristic
Key Colors: Magenta, Black, or Blue