top of page

The Creator
Brand Archetype

This archetype positions itself as innovative, original, and visionary. This archetype is often associated with brands that are focused on creating new and unique products or services, or that are disrupting traditional industries with their innovative approaches.

Creator Icon by Aozora from the Noun Project

Icon art by Aozora The Noun Project

Creative | Slightly Provocative | Enthusiastic | Authentic | Perfectionist
hand drawn star icon

Key Characteristics

hand drawn map icon


Use the following strategy in your marketing communications to connect with your target audience.


Encourage the pursuit of originality or inspire your audience to unlock their imagination.

Suggested color guide for using color to communicate the brand‘s values and attributes.


Palette: Modern, Professional, Futuristic

Key Colors: Magenta, Black, or Blue

Apple | Adobe | Lego

Company Examples

Craft a Brand That People Will Love

Sign up for my Self-Paced Online Branding Workshop Waitlist

I'm thrilled to offer you a special opportunity to join my new branding workshop waitlist. This brand identity quick course workshop is designed to

  • Establish a clear foundational strategy that mirrors what your business stands for.

  • Gain immediate insights into your primary and secondary brand personality archetypes.

  • Discover your brand's unique color palette, vibe, and style.

  • Discover effective communication strategies to connect with your audience based on your archetype.

Click the button below to stay informed about the upcoming steps, along with exclusive benefits for waitlist members.

bottom of page