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The Creator
Brand Archetype

This archetype positions itself as innovative, original, and visionary. This archetype is often associated with brands that are focused on creating new and unique products or services, or that are disrupting traditional industries with their innovative approaches.

Creator Icon by Aozora from the Noun Project

Icon art by Aozora The Noun Project

Creative | Slightly Provocative | Enthusiastic | Authentic | Perfectionist
hand drawn star icon

Key Characteristics

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Use the following strategy in your marketing communications to connect with your target audience.


Encourage the pursuit of originality or inspire your audience to unlock their imagination.

Suggested color guide for using color to communicate the brand‘s values and attributes.


Palette: Modern, Professional, Futuristic

Key Colors: Magenta, Black, or Blue

Apple | Adobe | Lego

Company Examples

The ‘Know Who You Are’ Online Brand Workshop

Discover Your Brand Personality in this guided, self-paced workshop.

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