The Sage
Brand Archetype
This archetype positions itself as wise, knowledgeable, and expert in its field. This archetype is often associated with brands that offer products or services that require a high level of expertise or that provide valuable information or insights.
Icon art by SUBAIDA The Noun Project
Knowledgeable | Trustworthy | Thoughtful | Analytical | Mentor | Guru | Advisor
Key Characteristics
Strategy
Use the following strategy in your marketing communications to connect with your target audience.
Connection
Showing the path to wisdom or celebrate life-long learning.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Color
Palette: Professional, Classic, Collegiate
Key Colors: Green, Gray, or Blue
Google | BBC | Discovery Channel
Company Examples
Craft a Brand That People Will Love
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Discover your brand's unique color palette, vibe, and style.
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Discover effective communication strategies to connect with your audience based on your archetype.
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