This archetype positions itself as wise, knowledgeable, and expert in its field. This archetype is often associated with brands that offer products or services that require a high level of expertise or that provide valuable information or insights.
Icon art by SUBAIDA The Noun Project
Knowledgeable | Trustworthy | Thoughtful | Analytical | Mentor | Guru | Advisor
Sage brands often emphasize their expertise and experience in their field, and position themselves as sources of valuable knowledge and insights.
Sage brands often emphasize their intelligence and ability to think critically and solve problems.
Sage brands often position themselves as experts in their field and may use credentials or awards to demonstrate their expertise.
Sage brands often emphasize their reliability and trustworthiness, and may use language and imagery that evokes a sense of stability and dependability.
Sage brands often position themselves as authorities in their field and may use language and imagery that evokes a sense of power and leadership.
Use the following strategy in your marketing communications to connect with your target audience.
Showing the path to wisdom or celebrate life-long learning.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Palette: Professional, Classic, Collegiate
Key Colors: Green, Gray, or Blue
Google | BBC | Discovery Channel
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