top of page

The Every Person
Brand Archetype

This archetype positions itself as relatable, ordinary, and accessible to everyone. This archetype is often associated with brands that offer products or services that are widely used or that appeal to a broad audience.


Icon art by Roberto-Chiaveri, The Noun Project

Down to earth | Supportive | Faithful | Folksy | Person next door | Connects with others
hand drawn star icon

Key Characteristics

hand drawn map icon


Use the following strategy in your marketing communications to connect with your target audience.

Suggested color guide for using color to communicate the brand‘s values and attributes.


Aligning with basic values or creating a welcoming community.


Palette:  Friendly, Approachable, Comfortable

Key Colors: Earth Tones, Orange, or Blue

Ikea | Walmart | Gap

Company Examples

Craft a Brand That People Will Love

Sign up for my Self-Paced Online Branding Workshop Waitlist

I'm thrilled to offer you a special opportunity to join my new branding workshop waitlist. This brand identity quick course workshop is designed to

  • Establish a clear foundational strategy that mirrors what your business stands for.

  • Gain immediate insights into your primary and secondary brand personality archetypes.

  • Discover your brand's unique color palette, vibe, and style.

  • Discover effective communication strategies to connect with your audience based on your archetype.

Click the button below to stay informed about the upcoming steps, along with exclusive benefits for waitlist members.

bottom of page