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Down to earth | Supportive | Faithful | Folksy | Person next door | Connects with others
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Aligning with basic values or creating a welcoming community.
Palette: Friendly, Approachable, Comfortable
Key Colors: Earth Tones, Orange, or Blue
Ikea | Walmart | Gap
A brand archetype is essentially a shorthand way of communicating the core values, traits, and motivations of a brand. By understanding your brand's archetype, you can craft marketing messages and develop a creative strategy that speaks directly to the psychological needs and desires of your target audience.
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