The Every Person
This archetype positions itself as relatable, ordinary, and accessible to everyone. This archetype is often associated with brands that offer products or services that are widely used or that appeal to a broad audience.
Icon art by Roberto-Chiaveri, The Noun Project
Down to earth | Supportive | Faithful | Folksy | Person next door | Connects with others
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Aligning with basic values or creating a welcoming community.
Palette: Friendly, Approachable, Comfortable
Key Colors: Earth Tones, Orange, or Blue