This archetype positions itself as fun, playful, and lighthearted. This archetype is often associated with brands that offer products or services that are meant to be enjoyed or that provide a sense of levity or escape from the stresses of everyday life.
Icon art by Madeleine-Bennett, The Noun Project
Fun | Light-Hearted | Mischievous | Irreverent | Playful | Optimistic
Use the following strategy in your marketing communications to connect with your target audience.
Promote good times or make people laugh.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Palette: Fun, Confident, Playful
Key Colors: Orange, Yellow, or Red