The Lover
Brand Archetype

Passion

Lover brands often emphasize their ability to help their customers or clients experience passion and romance.

Sensuality

Lover brands often have a sensual and seductive tone, and may use imagery and language that evokes a sense of desire and intimacy.

Romance

Lover brands often focus on the romantic aspects of relationships and may use imagery and language that evokes a sense of love and connection.

Relationships

Lover brands often emphasize the importance of personal relationships and may offer products or services that help people cultivate and maintain strong connections with others.

Connection

Lover brands often seek to create an emotional connection with their customers or clients and may use storytelling and other tactics to create a sense of intimacy and shared experiences.