This archetype positions itself as passionate, sensual, and romantic. This archetype is often associated with brands that offer products or services that are related to love, romance, or personal relationships.
Icon art by Ates-Evren, The Noun Project
Passionate | Sensual | Romantic | Committed | Idealistic
Use the following strategy in your marketing communications to connect with your target audience.
Reaffirming beauty or giving the red carpet treatment.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Palette: Soft, Sophisticated, Sensual
Key Colors: Pink, Red, White