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Courageous | Bold | Honorable | Strong | Conﬁdent | Inspirational
Use the following strategy in your marketing communications to connect with your target audience.
Proving people wrong or by showing how to become stronger and better.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Palette: Bold, Confident, Modern
Key Colors: Red, Grey, or Yellow
Nike | Gatorade | Marvel
A brand archetype is essentially a shorthand way of communicating the core values, traits, and motivations of a brand. By understanding your brand's archetype, you can craft marketing messages and develop a creative strategy that speaks directly to the psychological needs and desires of your target audience.
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